Editorial Principles

✅ Our Editorial Principles for Casino and Sportsbook Reviews

At GambleOntario, we adhere to three key principles when creating any content for online casinos and sportsbooks, including slot reviews, news blogs, and other casino and sports-related content.

We believe in putting these principles into practice from the very first draft of any content we publish.

Read on to learn more about how we apply these principles.

1️⃣ Rigorous Selection Process

Our Principle: We commit to a transparent and rigorous selection process for casinos and sportsbooks to ensure only the most reputable and high-quality offerings are reviewed and listed on our website.

This process includes an initial vetting of licences, market reputation, and operational history.

✔️ How do we apply this rigorous selection process?

• We prioritize online iGaming brands (casinos and sportsbooks) with valid licences from respected regulatory bodies.
• We consider the track record and market reputation of each brand as indicators of their reliability and trustworthiness.

2️⃣ Ensuring Evaluation Objectivity

Our Principle: We uphold the highest standards of objectivity in our reviews, ensuring our evaluations are free from external influence and bias.

Our reviews are fact-based and are updated frequently to reflect any changes and offer our readers the latest and most accurate information for each platform.

We also do this because we feel the commitment to be fair both to the player and the iGaming brand as well.

✔️ How do we fact-check and practice objectivity in our reviews?

• As an affiliate website, we receive a commission based on our partnerships. However, we strongly believe in maintaining a non-acceptance policy of compensation from reviewed entities for favourable coverage.
• Our aim is to provide a fair and unbiased evaluation of each platform, highlighting both its good and bad aspects. We make sure not to let any preconceived notions influence our assessment.
• We even suggest improvements based on our personal experience, and categorize our recommendations based on the level of expertise of our audience, whether they are beginners or novice gamblers.

3️⃣ Continuous Review and Update

Our Principle: The gambling and sports betting industry is dynamic, with frequent updates and changes. We commit to continuously reviewing and updating our evaluations to reflect the most current information and developments.

✔️ How do we stay up-to-date with the changes in the gambling industry?

• We make it a priority to conduct regular assessments of casinos and sportsbooks to guarantee that our reviews are up-to-date and dependable. We maintain frequent communication with our partners, who keep us informed of any changes to their casino or sports betting services.
• We update our evaluation criteria as the industry evolves to ensure they reflect the latest standards and expectations.

At our brand, we take our commitment to providing reliable and valuable information seriously. That’s why we have designed these principles to guide our review process, ensuring that it is thorough, fair, and useful to our readers.

We put a strong emphasis on a methodical approach, objectivity, and a user-centric perspective, reflecting our dedication to delivering trustworthy and valuable content.

✅ Our Fact-Checking and Compliance Tools

At GambleOntario, we take content creation seriously.

We understand that the accuracy of our work is of utmost importance, especially when it comes to online casinos and sportsbooks.

That’s why we have a meticulous, step-by-step fact-checking process that all our content goes through before publication.

1️⃣ Step-by-step Checklist

We believe in being extra cautious with the information we gather.

If we ever have any doubts about the validity of a piece of information, we contact the source to ensure its accuracy.

We have developed a standardized checklist that includes verifying facts by drawing upon original sources to ensure we maintain high standards. We cover everything from casino and sportsbook brands to terms of use, game rules, payout rates, and other relevant topics.

It is our mission to ensure that our content is up to date. That’s why we ensure that the latest data is reflected in our reviews, guides, and other pieces of content.

Each piece of content undergoes this detailed scrutiny, regardless of its type.

2️⃣ Ontario Legal Compliance and Regulations

We ensure that all our content complies with the most recent legal and regulatory frameworks established by AGCO and iGO, with a specific focus on gambling laws applicable to the Ontario gambling scene.

We regularly update and review all our content to adhere to the latest gambling legislation and regulatory policies.

Whenever complex legal information is involved, we consult with iGaming legal experts in the field, particularly those with a deep understanding of Ontario’s gambling regulations, to ensure the accuracy of the information.

We also frequently communicate with our gambling affiliates, who update us on any changes and advise us on any potential jurisdictional breaches.

We don’t encounter this often, but when a partner suggests we make changes to our content to avoid legal complications, we take immediate action. We strive to make the necessary corrections within 48 hours of receiving the request.

3️⃣ Our Fact-Checkers’ Expertise

We take content credibility very seriously. To ensure that our users get only the most accurate information, we depend on fact-checkers with extensive iGaming expertise.

They possess comprehensive knowledge about online casinos, sports betting laws, and gaming technology, which helps them verify the authenticity of the content.

But how do we make sure that our fact-checkers are up-to-date with the latest advancements in their area of expertise?

We do this in a couple of ways.

1. First, we showcase our fact-checkers’ credentials and industry experience, which underlines their specialized knowledge in the iGaming sector.
2. Second, we foster ongoing education and training to ensure that our fact-checkers stay abreast of the latest industry innovations and regulatory shifts.

Our fact-checking process is transparent and accountable.

We publish our guidelines openly so our audience can understand how we verify content.

When errors occur, we correct them promptly and transparently, providing clear updates or corrections. Being transparent and accountable builds trust and credibility with our readers.

✅ Our Ethical Principles

We commit to the highest ethical standards in our content creation and affiliate partnerships. This means delivering honest reviews, being transparent about our affiliate relationships, and promoting responsible gambling.

✔️ How We Do It: We ensure every piece of content, from casino reviews to betting guides, reflects our integrity. We openly disclose our affiliate links and partnerships to you, our audience.

1️⃣ Managing Conflicts of Interest

Our Approach: We recognize and address any conflicts of interest that might affect the trustworthiness of our content. Whether these arise from affiliate programs or other compensations, we’re upfront about them.

• Our Strategy: We have a strict policy requiring all team members to disclose potential conflicts. Through regular audits, we maintain our commitment to honesty and address any issues that arise.

2️⃣ Editorial Autonomy and Integrity

Our Stance: Editorial independence is key to us, ensuring our content is not swayed by our affiliate partners or external pressures. We prioritize your needs and interests, offering content that truly benefits you.

Though diverse in background, our writers share extensive experience in online gambling and the industry. Each member of our writing team operates independently, with no affiliations to the sites they review, facilitating unbiased reviews. You can learn more about our expert authors and their expertise on this page.

• Our Guidelines: We adhere to rigorous guidelines that prioritize objectivity and thorough research. Decisions on content are made independently of affiliate partners, safeguarding our unbiased perspective.

3️⃣ Our Commitment to Fair Play

Our Promise: We are advocates for fair play and responsible gambling. We promote partners who meet regulatory standards and engage in ethical practices, ensuring a safe and secure gambling environment for you.

• Our Actions: We carefully vet all affiliate partners for their commitment to fair play, including checks on licensing, security, customer service, and responsible gambling practices. Our content aims to educate you on safe gambling and how to choose reputable sites.

4️⃣ Transparency and Reader Trust

Our Principle: We are fundamentally committed to building trust with you by being transparent about how our website operates, including our content creation and revenue generation methods.

• Our Practice: We clearly explain the role of affiliate links in our operations, ensuring they don’t compromise our content’s impartiality. Your feedback and engagement are crucial to continuously improving transparency and trust.

✅ Our Readers’ Feedback is Valuable to Us

Our Belief: We believe in the power of user engagement and value every piece of feedback, seeing it as an opportunity to improve and tailor our content to better meet your needs.

✔️ How We Engage: We actively encourage you to share your thoughts, experiences, and suggestions for casinos, sportsbooks, slots and any other gambling forms through comments, social media, and direct communication channels. This ongoing dialogue is essential to our mutual growth and understanding.

1️⃣ Incorporating User Feedback

Our Approach: We take your feedback seriously, using it as a cornerstone to shape our content and strategies. Whether it’s a suggestion for a new review or constructive criticism, your input directly influences our editorial calendar and content creation process.

• How We Do It: In our regular team meetings, we focus on discussing your feedback and determining actionable insights to enhance our website’s usability, content relevance, and overall user experience.

⚠️ Disclaimer on User Comments: While we welcome and value your feedback, we must ensure our community remains respectful and constructive. Therefore, we reserve the right to discard any user comments that are offensive or not aligned with our community standards. This approach helps us maintain a positive and inclusive environment for all our readers.

2️⃣ Responding to User Concerns and Questions

Our Commitment: We are dedicated to addressing your concerns promptly and thoroughly answering your questions. Your inquiries not only help us identify areas for improvement but also inspire new content.

• FAQ Formation: Our website contains FAQ sections on almost all pages, including our reviews and informational pages. We create these sections by addressing the questions we receive from our visitors. This way, we can ensure that we’re providing answers to the most important issues that matter to you and, in turn, we can foster a more informed and engaged community.

❓ Do You Have Questions About Our Editorial Principles?

If you need any further clarification on the information provided on this page or have any concerns regarding our processes, please do not hesitate to reach out to us.

We are always available to provide you with more information or address any questions you may have.

Contact us anytime for more information about our editorial guidelines at editorial@gambleontario.ca.

To further understand our mission and why you can rely on us for superior content, we invite you to explore the following links:

• Terms and Conditions
• About Us
• Diversity & Inclusion
• Security Policy
• Cookies